Playstation, Gazprom, Nissan, Heineken… They have all been loyal UEFA sponsors for years.

How much value can social media bring to them ? How can UEFA leverage social media to increase their satisfaction and generate more income ?

Playstation, Gazprom, Nissan, Heineken… They have all been loyal UEFA sponsors for years.

How much value can social media bring to them ? How can UEFA leverage social media to increase their satisfaction and generate more income ?