A lot of triathletes and marathon runners are used to practice their sport with Eucerin and more specifically Aquafor range products to protect and moisture their skin.
In a couple of videos, Cassandre Beaugrand, the best French triathlon woman explains how important it is to take care of the skin. As an outdoor athlete, her body faces some extreme conditions, from water to dry air and Aquafor is a must have for her to perform at the highest level.
To embody its claim
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Paco Rabanne selects 7 world famous athletes challenging each other in a Super Paper Toss Challenge.
Content is broadcasted organically on Athletes Instagram accounts and amplified by L’Equipe. Challenge goes viral, ensuring a spectacular launch for Paco Rabanne’s perfume Invictus.