To embody its claim « Who’s the god » Paco Rabanne selects 7 world famous athletes challenging each other
in a Super Paper Toss Challenge.
Content is broadcasted organically on Athletes Instagram accounts and amplified by L’Equipe. Challenge goes viral, ensuring
a spectacular launch for Paco Rabanne’s perfume Invictus.
To embody its claim
« Who’s the god »
Paco Rabanne selects 7 world famous athletes challenging each other in a Super Paper Toss Challenge.
Content is broadcasted organically on Athletes Instagram accounts and amplified by L’Equipe. Challenge goes viral, ensuring a spectacular launch for Paco Rabanne’s perfume Invictus.