“All Ages, All Races, All Genders” is MAC Cosmetics slogan. Their ranges are focus on providing the good products to each kind of person. To showcase this slogan they partnered with Konbini for a portrait series with personalities from sport and entertainment.
Wendie Renard was the ideal profile for the sports personality : famous for her achievement on the field (French and Lyon team captain, multiple time european champion), she also want to take care of her outside the field. The connexion between the brand and her personality was obvious and can be seen through the screen.
“All Ages, All Races, All Genders” is MAC Cosmetics slogan. Their ranges are focused on providing the good products to each kind of person. To showcase this slogan they partnered with Konbini for a portrait series with personalities from sport and entertainment.
Wendie Renard was the ideal profile for the sports personality : famous for her achievement on the field (French and Lyon team captain, multiple time european champion), she also want to take care of her outside the field. The connexion between the brand and her personality was obvious and can be seen through the screen.