Getting the Gen Z to drink milk is a tough challenge.
That’s why Les Produits Laitiers chose Audrey Tcheumeo, the judo World Champion, to launch a serie of fun videos involving milk : Bottle Cap challenge… An innovative way to reach a new audience with a not so new product.
Getting the Gen Z to drink milk is a tough challenge.
That’s why Les Produits Laitiers chose Audrey Tcheumeo, the judo World Champion, to launch a serie of fun videos involving milk : Bottle Cap challenge… An innovative way to reach a new audience with a not so new product.