First week of November 2019. Karim Benzema and
Tony Parker launch the Double 11 challenge : What can
they do in 11.11 seconds that nobody else can do.

The challenge goes viral with 3 more athletes joining
the challenge and fans showcasing their skills.

On November 11, they all reveal that it’s a Ali Express operation promoting the biggest sale day of the year for Ali Express.

First week of November 2019.
Karim Benzema and Tony Parker
launch the Double 11 challenge:
What can they do in 11.11 seconds
that nobody else can do.

The challenge goes viral with
3 more athletes joining the challenge
and fans showcasing their skills.

On November 11, they all reveal
that it’s a Ali Express operation
promoting the biggest sale day
of the year for Ali Express.